Academic Positions / Author / Media Exposure
Dr. Giniger’s academic positions have included Professor of Physiology at the Louisiana State University School of Medicine, Assistant Professor of Oral Medicine at the Louisiana State University School of Dental Medicine, Director of the Medical Blood Chemistry Laboratory at Louisiana State University School of Dental Medicine, Clinical Scholar at the University of Connecticut, Director of the Division of Diagnostic Sciences at the University of Medicine and Dentistry of New Jersey and Director of the Department of Community Services at UMDNJ-New Jersey Dental School. Dr. Giniger has authored numerous articles and is frequently interviewed by dental journals and consumer magazines. He has appeared numerous times on the covers of several widely-read dental journals in the USA and has appeared as a guest commentator on many local television news stations.
Dr. Giniger is the world’s most knowledgeable expert on the subject of OTC dental product formulations and is privy to insider secrets that most never have access to. He has a special interest in “liquid” and “effervescent foaming” oral care products and has published several manuscripts relating to this topic.
Beconfident® Dual foam system – Cleaning and whitening foam is one of the products Dr. Giniger developed for us.
He has also worked full time for many consumer marketing, oral care and dental product companies. Of note, he served the Colgate-Palmolive Company, the world’s largest consumer oral care company, as Director of Professional and Academic Marketing and later as Head of Clinical Research. He has also worked full-time for Dexcel Pharma (VP of Clinical research) and Smile Paradigm Inc (Founder and CEO – mostly working on Discus Dental projects (Zoom!™). He has also consulted on a part-time basis for just about every major oral care company on earth including: Colgate-Palmolive, Procter & Gamble, Church & Dwight, BriteSmile, Discus Dental and Beconfident®. Over the years Dr. Giniger has helped develop many new oral care and dental products for commercial sale and they have sold more than $10 billion in aggregate for the companies he developed them for.
All oral care products Researched, designed and marketed by Beconfident® are developed and manufactured by Dr. Martin Giniger.