BeconfiDent proudly presents it’s first TV/Stream commercial

BeconfiDent proudly presents it’s first TV/Stream commercial made specifically for the digital broadcast of the Lets Dance show, a move that underscores how we are aiming to reach our customers who don’t watch traditional TV.

The Lets Dance is a critical night for marketers because it can attract a massive TV audience at a time when TV viewership is generally fragmenting. Marketers are increasingly interested in targeting viewers who stream programming on digital platforms rather than watching on a TV set.


The ad will be live from today and during 3 weeks, click here to watch it

A plaque-free mouth is a healthy mouth

Our advise is boring but yet very effective; – Basically, brush and floss, and do it correctly.
The goal of regular home care is to combat the buildup of plaque in and around your teeth and gums, and fight bad breath, tooth decay, and gum disease. Adults who neglect their teeth and who let plaque build up often develop infections in the delicate tissue around their teeth. This can lead to many health problems.  .

Consequences of Poor Oral Hygiene

Poor oral hygiene invites plaque to accumulate around the base of your teeth and gum line, causing your gums to become red and inflamed. Plaque is the bacteria-laden film that, if allowed to accumulate on teeth and gums, will cause tooth decay and gum disease.

If you neglect the care of your teeth at home and fail to go to the dentist regularly, accumulated plaque could potentially lead to the development of empty spaces around your teeth. These spaces could eventually lead to the destruction of bone and other fragile tissues supporting your teeth, and you could lose your teeth. A Swedish study also link poor oral hygiene to cancer and cardiovascular diseases.

The good news is that being diligent about your dental health care and getting regular dental checkups can prevent plaque from forming and even reverse early gum disease.

Happy winners – Kronan Pharmacy

We are pleased to announce the winners of Kronan Pharmacy contest, we congratulate: Charlotta Ertman, Vattholma Erik Wärn, Habo Christer Sjöö, Båstad Nathalie Axelsson, Malmö Sara Wadman, Mora Janina Bodman, Hallsberg. All of you will receive a peroxide free BeconfiDent Startkit.

kronans apotek

BeconfiDent participates at Kronan Pharmacy Personal health Care exhibiton, Arlanda Stockholm

BeconfiDent participates at Kronan Pharmacy Personal health Care exhibiton, Arlanda Stockholm

  Kronan Pharmacy AB is Sweden ‘s third largest pharmacy chain with more than 300 pharmacies from Trelleborg in the south to Kiruna in the north. They put the customer safety in focus.

“Our goal is to give the customer a better health and wellness. Therefore we are particularly proud to be able to announce our collaboration with BeconfiDent. We have agreed a long term relationship not only by offering advice and service to their customers but also providing state of art innovative products with integrity and care, based on our customer needs.  We have knowledge about all aspects of customers’ own care, beauty and health and BeconfiDent fits our supplier portfolio very well with their range of quality products.”

BeconfiDent CEO Mattias Hultberg met more than 150 store managers at Kronans during the 9 hour long exhibition.

“-It was truly a very intensive day with many positive contacts – Our Peroxide Free Teeth whitening range are now being installed into more than 150 stores, this is truly very exiting for us and Kronan.” says Mattias Hultberg.

Pharmacy teethwhitening

Swedes sees the Pharmacy channel as an important part of Swedish health care. At our pharmacy, we receive advice but it is also the last control point where top educated pharmacist checks the prescription and dosage, this gives the consumer the best safety. The pharmacy plays an important role when it comes to the Swedish healthcare system, therefor we are extremely proud that Kronans choose BeconfiDent’s teeth whitening products.

BeconfiDent attends at pharmacy exhibition in Kista, Sweden

Apotek & Egenvård is a exhibition for pharmacy vendors and BeconfiDent is there! Apotek & Egenvård is aimed at personnel and purchasers at pharmacies and those who work with self-care, skincare, bodycare and health foods.

BeconfiDent Apoteksmassa

The partnership with Sweden’s national pharmacy company Apoteket AB will see several new initiatives and activities. These will include a forum for industry issues, with a programme of seminars on the themes of RX on 2 September and Self-Care on 3 September. In addition, Apoteket AB will be holding its supplier days in conjunction with the trade fair.

BeconfiDent complies with EU regulations

We are very proud to announce our latest global cooperation agreement with Advocotox AB who provides services in connection to evaluation of effects in the environment and effects on health of chemicals and chemical products.

One of BeconfiDents goal is to provide safe but yet effective products, to ensure that this is met, we decided to sign an agreements with Advocotox AB who will be responsible that our products continuously will comply with current regulations.
This agreement is necessary as BeconfiDent continues to launch new and innovative products on a regular basis. Our consultant, Cecilia Clemedsson, holds a Doctor of Philosophy (Ph.D.) in Cellular neurotoxicology and in addition she also has a Bachelor of Science in microbiology, molecular biology and chemistry.

AdvocoTox AB helps manufacturers and importers of cosmetic products to meet the legal requirements for these products. The manufacture and marketing of cosmetic products in the EU are regulated in the Cosmetics Regulation 2009/1223 / EC.

AdvocoTox offers the following services:
Preparation of Cosmetic Product Safety Reports (CPSR)
Preparation and compilation of product information (PI-files)
Labeling of products
Notification to Cosmetic Products Notification Portal (CPNP)
Preparation of Safety Data Sheets (SDS) for professional users, in Swedish and translation of SDS to all EU languages plus Norwegian, Turkish, Croatian and Russian.
In collaboration with our partners we also offer microbiological testing and chemical analyzes.

AdvocoTox also has regulatory expertise in other types of products such as disinfectants, chemical products, pharmaceuticals, and medical devices.

BeconfiDent Europe enters US Market

BeconfiDent Europe enters US Market

Las Vegas, NV, Aug. 6, 2014 – Group BeconfiDent Europe AB, with it’s major presence in Europe today announced the opening of its US division, BeconfiDent Inc in Las Vegas, NV.
The decision to further expansion is based on the company’s overall confidence in the growth of the oral health and wellness markets. BeconfiDent’s innovative new non peroxide teeth whitening systems will play a major role as these products is the very foundation of BeconfiDent’s values; Safe and gentle teeth whitening products. We truly believe in oral health and we never compromise when it comes to user safety
BeconfiDent Inc. will be active in all major market segments – Online, dentist and specialists but also OTC retail.

M-TEC DENTAL exclusive distributor for BeconfiDents professional dental products.

We are proud to announce that ISO-certified M-TEC DENTAL is now the exclusive distributor for BeconfiDents professional dental products.


Headquartered in Malmö, Sweden, M-TEC DENTAL cover the Swedish dental market with its own sales force. Below follows a brief company presentation:
M-Tec Dental manufactures CAD / CAM milled products, crown & bridges, individual abutments and implant bridges under the brands OpenMill, OM and OM-Abutment Bridge. M-Tec Dental also offer well supplies, implants, implant components, machines and scanners for dentists and dental technicians. In addition, we organize training courses, lectures and workshops in close collaboration with customers and suppliers.

Our vision is to be the first choice for the dental industry in Sweden. We are a leading player in the development of the restructuring of the dental industry.

M-TEC DENTAL is ISO-certified to ISO14001, ISO9001 and ISO13485.

Welcome BeconfiDent Portugal

We warmly welcome BeconfiDent Portugal to the wonderful world of e-commerce.
Portuguese is one of the major languages of the world (the sixth most spoken language worldwide), spoken by about 200 million people on four continents.

The new website will now allow customers to purchase state of the art oral health products 24/7. The online store offers a great assortment of teeth whitening and other dental hygiene products. Regardless what you are looking for it can all be done securely through the new website.

By launching a new e-commerce website we are covering a huge market and the potential is growing for every year.

Bem-vindo Team Portugal!

Dental regulators work to shut down peroxide teeth whitening businesses

With her children grown, Trisha Eck thought it would be fun to go from being a stay-at-home mom to a small entrepreneur – so she rented a room at a medical spa, where she started her own business, Tooth Fairies Teeth Whitening.

She purchased equipment and supplies from a vendor she met at a trade show, including non-prescription strength teeth whitening gels. Customers could purchase her products as a take home kit or apply them to their own teeth while visiting the spa. Since she’s not a dentist, Eck says she never performed the treatments on customers but was there to offer instructions.

“Everybody wants a white, happy smile,” Eck said. “I loved what I did. It made people happy. It was a fun job to have, and it was a nice way to help my family.”

But state regulators weren’t smiling. This spring, Eck received a cease and desist order from the Georgia Board of Dentistry, after one of its investigators determined her business was an unlicensed dental practice.

“He comes from the dental board, and he’s telling me he can shut me down. He can fine me; I could face prison time,” Eck said. “That’s a little intimidating.”

Eck closed her business to avoid any legal consequences but insists she did nothing wrong. She says she merely provided customers instructions and a clean place to apply over-the-counter whitening treatments to their own teeth.

“You don’t see them going after people who do tongue piercings,” Eck said. “To me, that’s much more invasive than teeth whitening.”

Eck’s predicament attracted the attention of the Institute for Justice. The libertarian law firm has filed a federal suit against the Georgia Board of Dentistry, arguing that the dentists who serve on it are trying to protect their profession from low-cost teeth whitening alternatives.

“They’re using government power to outlaw their competition [and] keep prices high,” said Larry Salzman, the Institute’s lead attorney on the case. “That’s just not only bad policy, it’s unconstitutional.”

The Georgia Board of Dentistry declined to comment on the issue because of the pending litigation.

And Georgia is not alone. The Institute for Justice has filed similar legal challenges to dental boards in Alabama and Connecticut. And the U.S. Supreme Court has agreed to hear a case brought by the Federal Trade Commission against the North Carolina State Board of Dental Examiners over cease and desist orders the state agency issued to non-dentist teeth whiteners.

According to the Institute for Justice, dental regulators in at least 25 states have ordered teeth whitening businesses to shut down, and at least 14 states have changed laws or regulations in recent years to exclude non-dental professionals from offering teeth whitening services.

Although teeth whitening services provided by non-dentists are generally less expensive than those in a medical setting, many dental professionals advise caution.

“Patients who are considering having their teeth whitened by non-dentists should first visit their dentists to make sure their teeth and gums are healthy,” the American Dental Association (ADA) said in a written statement to Fox News. “White teeth are not necessarily healthy teeth.”

BeconfiDent Spain visits INFARMA

BeconfiDent Spain visits INFARMA and the interest for BeconfiDent peroxide free whitening solutions are high.

INFARMA brings together two major events in the pharmaceutical sector: the European Pharmacies Conference, in which speakers from several European countries will talk about their experiences and give us their thoughts on the main topics of interest for pharmacies today, and the Medicines and Parapharmacy Trade Fair, in which exhibitors from various sectors (businesses, laboratories, institutions, NGOs, the media, etc.) will present their products and novelties.
Learn more here 

Peroxide Vs Peroxide Free teeth whitening

Peroxide Vs Peroxide Free teeth whitening
There had been many reports regarding side effects of teeth sensitivity and mouth and gum sores when using peroxide based teeth whitening products. These reports prompted further research by The Scientific Committee on Consumer Products (SCCP) into the use of peroxide within teeth whitening and oral care products and from the results came updates and the new EU Directive and UK Regulation. The sale of teeth whitening products within the EU containing more than 0.1% hydrogen peroxide or any associated products which release more than 0.1% hydrogen peroxide is now illegal.

Effects of Peroxide teeth whitening
• Chemical burns on gums and lips
• Bleeding gums
• Un-repairable damage to teeth enamel
• Brown stains on teeth
• Teeth sensitivity
• Receding gums
• Swallowing of the product during whitening may cause a sore throat, headaches and a tingling sensation inside the mouth
• Can only be used by dental practitioners now legally in the EU

BeconfiDent Compliance
BeconfiDent Teeth Whitening and Oral Care Products are peroxide free for a safe and effective method to achieving a whiter, brighter smile. BeconfiDent teeth whitening and oral care products have been developed by one of the most respected professionals within the industry, Dr Martin Giniger. Dr. Martin Giniger is the Doctor behind the development of BeconfiDent Teeth Whitening and Oral Care Products. Dr Giniger has developed BeconfiDent products to comply with the new EU Directive / Regulation with regards to hydrogen peroxide within cosmetic products, providing safe, yet effective, peroxide free teeth whitening and oral care products. Dr. Giniger is considered the world’s leading authority and the most knowledgeable expert in the formulation of over-the-counter dental products and teeth whitening treatments.

Benefits of Non Peroxide teeth whitening
• Can be used safely and conveniently in your own home at any time
• No need for expensive and time consuming dental appointments
• Conforms to the new EU Directive / Regulation
• Made from natural and organic ingredients
• No known side effects reported
• Affordable luxury
• Will cause no harm or irritation
• Will not leave teeth sensitive or on edge
• Contains no harmful or toxic substances
• Will not damage tooth enamel

Benefits of BeconfiDent Peroxide Free teeth whitening
• Conforms to the new EU Directive / Regulation
• Help and advice available 7 days a week
• Developed by Doctor Martin Giniger who is considered the world’s leading authority and the most knowledgeable expert in the formulation of over the counter dental products and teeth whitening treatments.
• Can be used safely and conveniently in your own home at any time
• Made with natural and organic ingredients
• Whiter teeth in just 2 treatments (30 minutes)
• Will cause no harm or irritation to the gums and mouth
• Will not leave teeth sensitive or on edge
• Contains no harmful or toxic substances
• Will not damage tooth enamel EU Directive / Regulation

BeconfiDent teeth whitening and oral care products contain no peroxide, conforming to the updated European Council Directive 76/768/EEC which concerns Cosmetic Products and they therefore comply with the EU Regulation The Cosmetic Products (Safety) Regulations. The changes to the EU Directive 76/768/EEC apply to all of the member states within the EU. From the 31st October 2012 the sale of teeth whitening products within the EU containing more than 0.1% Hydrogen Peroxide or any associated products which release more than 0.1% Hydrogen Peroxide is illegal. Dentists are however able to provide a teeth whitening service with an allowance of up to 6% Hydrogen Peroxide. Persons not complying with this EU Regulation will be liable to prosecution and may be subject to a fine or imprisonment if found guilty. BeconfiDent teeth whitening and oral care products comply with the EU Directive 76/768/EEC and EU Cosmetic Products (Safety) Regulations. BeconfiDent products are FDA approved and CPNP certified. Reports regarding the negative side effects of teeth whitening products containing peroxide have frequently appeared in the EU press and media within the past few years, prompting further research by The Scientific Committee on Consumer Products (SCCP) into the use of peroxide within teeth whitening and oral care products. The Council Directive 2011/84/EU of 20 September 2011 amended the EU Directive 76/768/EEC, concerning cosmetic products. This EU Regulation adheres to changes provided by the EU Directive 76/768/EEC

Dental plaque bacteria may trigger blood clots

Better understanding of the relationship between oral bacteria and blood clots could ultimately lead to new treatments for infective endocarditis.
That’s according to scientists from the University of Bristol and the Royal College of Surgeons in Ireland.
Oral bacteria that escape into the bloodstream are able to cause blood clots and trigger life-threatening endocarditis.
Further research could lead to new drugs to tackle infective heart disease, say scientists presenting their work at the Society for General Microbiology’s Spring Conference in Dublin this week.
Streptococcus gordonii is a normal inhabitant of the mouth and contributes to plaque that forms on the surface of teeth. If these bacteria enter into the blood stream through bleeding gums they can start to wreak havoc by masquerading as human proteins.
The research led by Howard Jenkinson, Professor of Oral Microbiology and Head of Research at the University of Bristol’s School of Oral and Dental Sciences, in collaboration with Dr Steve Kerrigan from the Royal College of Surgeons in Ireland (RCSI) has discovered that S. gordonii is able to produce a molecule on its surface that lets it mimic the human protein fibrinogen – a blood-clotting factor.
This activates the platelets, causing them to clump inside blood vessels. These unwanted blood clots encase the bacteria, protecting them from the immune system and from antibiotics that might be used to treat infection.
Platelet clumping can lead to growths on the heart valves (endocarditis), or inflammation of blood vessels that can block the blood supply to the heart or brain.
Dr Helen Petersen, who completed her PhD at the University of Bristol in February 2011, presenting the work said that better understanding of the relationship between bacteria and platelets could ultimately lead to new treatments for infective endocarditis.
‘In the development of infective endocarditis, a crucial step is the bacteria sticking to the heart valve and then activating platelets to form a clot. We are now looking at the mechanism behind this sequence of events in the hope that we can develop new drugs which are needed to prevent blood clots and also infective endocarditis,’ she said.
Infective endocarditis is treated with surgery or by strong antibiotics – which is becoming more difficult with growing antibiotic resistance.
‘About 30% cent of people with infective endocarditis die and most will require surgery for replacement of the infected heart valve with a metal or animal valve,’ said Dr Petersen.
‘Our team has now identified the critical components of the S. gordonii molecule that mimics fibrinogen, so we are getting closer to being able to design new compounds to inhibit it. This would prevent the stimulation of unwanted blood clots,’ said Dr Steve Kerrigan from the RCSI.
The team are also looking more widely at other dental plaque bacteria that may have similar effects to S. gordonii.
‘We are also trying to determine how widespread this phenomenon is by studying other bacteria related to S. gordonii. What our work clearly shows is how important it is to keep your mouth healthy through regular brushing and flossing, to keep these bacteria in check,’ stressed Dr Petersen.

Poor oral hygiene and excess sugar consumption can lead to periodontal disease

— The association between poor oral health and increased risk of cardiovascular disease and those in the risk zone should make the reduction of sugars such as those contained in junk food, particularly fizzy drinks, an important health policy target, say experts writing in the Journal of the Royal Society of Medicine.

Poor oral hygiene and excess sugar consumption can lead to periodontal disease where the supporting bone around the teeth is destroyed. It is thought that chronic infection from gum disease can trigger an inflammatory response that leads to heart disease through a process called atherosclerosis, or hardening of the arteries. Despite convincing evidence linking poor oral health to premature heart disease, the most recent UK national guidance on the prevention of CVD at population level mentions the reduction of sugar only indirectly.

Dr Ahmed Rashid, Department of Public Health and Primary Care, University of Cambridge, who co-wrote the paper, said: “As well as having high levels of fats and salt, junk foods often contain a great deal of sugar and the effect this has on oral health may be an important additional mechanism by which junk food elevates risk of CVD.” He added: “Among different types of junk food, soft drinks have raised particular concerns and are the main source of free sugar for many individuals.”

The authors refer to the well-publicized New York ‘soda ban’ controversy which has brought the issue to the attention of many. Yet, they point out, in the UK fizzy drinks remain commonly available in public areas ranging from hospitals to schools. Dr Rashid said: “The UK population should be encouraged to reduce fizzy drink intake and improve oral hygiene. Reducing sugar consumption and managing dental problems early could help prevent heart problems later in life.

Greetings from SWEDENTAL in Stockholm Sweden


From left: Andreas Rundlöf and Rasmus Lindroos that represents BeconfiDent Finland. Next to Rasmus is Johan Ling-Vannerus and on the far right is Christian Schlager who represents Emmi-dent.

The interest for Peroxide Free whitening products from the visitors who mainly are dentists is tremendous.


Sloughing is definitely not the way to go when it comes to your mouth. The Emmi-dent Ultrasonic Toothbrush ($189) produces up to 84 million gentle oscillations per minute, eliminating the need for scrubbing. Other than a light vibration, you barely feel it, making it perfect for sensitive teeth or gums. (It’s hard to resist the urge to brush manually at first, though you quickly get used to being a sonic slacker.)

The manufacturer claims that sonic waves “kill and implode bacteria” and that a special toothpaste used with the brush creates deep-cleansing “nano bubbles.” (“Nano,” it seems, is the beauty world’s new black.) Rinsing removes the debris; all that’s left is an almost slippery-clean sensation. Dentist Jack Ringer, president of the American Academy of Cosmetic Dentistry, is a fan of the technology. “Studies have shown that sonic brushes can be more effective at removing plaque buildup with little risk of overbrushing,” he says. Still, “nothing is as effective in cleaning between the teeth as mechanical flossing.” That may be about to change, however. The just launched Flossolution 500 ($99.99) is the only sonic-powered machine that’s designed strictly for flossing. Set on one of three power levels, the vibrating floss makes a loud whirring sound as you move it between your teeth. (The wand has a padded Bite Bumper as well as a patented Flossguard so that the floss can’t get too close and injure your gums, what dentists refer to as “flossing trauma.”) Depending on your point of view, the buzzing will either be satisfying (it’s working) or remind you of a dentist’s drill (get me out of here!).

Read more: The Ultrasound Beauty Secret – Skin Care – Harper’s BAZAAR Magazine

Visit BeconfiDent at SWEDENTAL!


We wish you welcome to visit BeconfiDent and SWEDENTAL exhibition in Stockholm!

We will introduce many new innovative products “Designed in Sweden – Made in USA” during Swedental for professional dentists. New products are our PreClean Pens and Pre Whitening Swabs – both to prepare and accelerate the whitening process – Please visit us in HALL A stand nr 16:48.

Dentists all over the Nordic region will now have a new partner – BeconfiDent

We want to make teeth whitening as natural and easy as your daily tooth brushing. Our commitment is to provide your clients with the best and easiest way to improve your customers oral health. Either it is with the BeconfiDent teeth whitening products or with high end ultra sonic toothbrush. We want to make people smile!

The BeconfiDent way
-Our business concept has been developed to have 100% customer satisfaction– there is no doubt that our customers are the most important focus.

Do you want to become part of our online and retail business in a country or specific market? Do you want to work in an innovative environment where we challenge every opportunity for growth? We want to make teeth whitening as natural and easy as your daily tooth brushing. Our commitment is to provide people with the best and easiest way to improve their oral health. Either it is with the BeconfiDent teeth whitening products or with high end tooth pastes. We want to make people smile!

EU Directive Regarding Teeth Whitening Products starts 1 November across Europe – NEW!

The European Commission has set  a new Directive on teeth whitening products! The European Commission has voted for decision that tooth whitening products are classified as cosmetic products under Annex III, Part I of the Cosmetics Directive, 76/768/EEC and there fore there is a new regulation making sure that all tooth whitening products are safe for the user. Beconfident group has been working on the new teeth whitening products since 2011 and will launch them end of October to comply in full with the regulation. Upon advice from the European Scientific Committee on Consumer Safety, the following guidelines have been adopted by the Commission and are to be implemented into a new Directive to be transposed into national legislation by each of the EU member states within 12 months. Only teeth whitening products with less than 0.1% hydrogen peroxide may be sold on the open market in the European Union. Products containing between 0.1%-6% hydrogen peroxide content may only be sold to dentists, and only under the following conditions:

The first use of each cycle of the product must be completed by a dentist as a clinical examination, after which use may be continued by the patient. Use of these products by clients under 18 years of age is not permitted, even under supervision of a dentist.

All teeth whitening products with hydrogen peroxide levels higher than 6% are banned in the European Union from 2012-11-01

The new directive strengthens the Commission stance on Hydrogen Peroxide levels for the safety and health of all consumers in the European Union. Beconfident holds the EU certification for the cleaning and whitening foam products and are tested by UK STR / UL for Europe. We apply the strongest manufacturing techniques to assure the highest quality – all for the total customer satisfaction.

Protect the enamel and get a shiny smile

“-The best way to maintain your shiny and white teeth is to protect them from being discolored.”  One of BeconfiDent new innovative products helps you to keep the white smile, the product protects the enamel from discoloration from coffee, tea and food. In addition it gives a shiny look which enhances the whiteness of the smile.

The product works by imparting a shiny, polished and protective coating to your teeth.

Discolored teeth can seriously ruin your self confidence. We all know you shouldn’t judge a book by its cover, it’s not fair. But we also do know that this is what does happen whenever you see someone for the first time, and the first impression last.

Try it out by ordering the Tooth Gloss that exists in 3 flavors; Mint, Cherry and Berry to suit any individual taste. Our Tooth Gloss is delivered in a smart hygienic airless bottle and it’s easy to carry along and used any time. Order from BeconfiDent e-commerce sites today.


BeconfiDent France at COSMEETNG in Paris

A magnet of attraction for 10 years, COSMEETING Paris is the major professional event drawing buyers, distributors & retailers from all over the world on the lookout for the latest trends in make-up, perfumes, haircare, skin-care & accessories. They’re also attending to pre-index new brands.
BeconfiDent France SARL, who attended COSMEETING, was a well visited booth at the exhibition. We were pleased to receive visitors from virtually any industry, ranging from cosmetics to pharmacies.


Emmi-Dent + BeconfiDent = True

Peer Blumenschein, CEO of Emmi-Tech, Inc., recently spoke with Fox News Health about a new technology that is changing the way we brush our teeth – the Emmi-Dent Ultrasonic Toothbrush.
“It’s a new device,” Blumenschein said, “…and it’s the first toothbrush which runs 100 percent on ultrasound, so the ultrasound cleans.  You do not have to brush – so it’s a ‘no brushing’ toothbrush.”

The toothbrush – modeled after the average dental teeth cleaning – uses devices with ultrasonic power to break down tartar.  But unlike conventional cleanings, the Emmi-Dent brush utilizes microwaves with significantly less power.

“It’s just enough to kill the bacteria in your mouth – in your gums, on the teeth – so that you don’t destroy the teeth or the enamel and basically don’t harm your oral system,” Blumenschein said.

According to Blumenschein, the Emmi-Dent brush is superior to other run-of-the-mill toothbrushes, because it is much more thorough.  He said that brushes with bristles are only scraping away bacteria, but some of the bacteria resides on the brush and aren’t completely gone.

“With the ultrasound, you have so much energy that is basically destroying the membranes of the bacteria,” Blumenschein, “and therefore they are completely destroyed and disappear…into thousands of small pieces.”

The brush’s technique has been confirmed by numerous European studies, and Blumenschein said the company has received nothing but positive feedback from dentists. Patients with other more extreme oral hygiene problems have also shown to benefit from using the brush, by reducing inflammation, bad breath and teeth stains.

Blumenschein maintains that no adverse side effects to using the Emmi-Dent brush have been found.

BeconfiDent Europe has completed the acquisition of SimpleSmile®

SIMP Logotype ROD 080626_test2

Group BeconfiDent Europe AB is committed to Delivering high quality oral health products to our clients through a professional and committed team. Upon discussing a potential acquisition of SimpleSmile, Group BeconfiDent Europe AB was happy to find that we shared the same values and commitment to our customers. We are confident that our combined history will continue to provide the same high level of service our customers are accustomed to receiving.

New employee

As BeconfiDent continues to grow we are extremely happy to announce that we have decided to employ a web manager from todays date. Moha has a wide knowledge in Magento and we all feel confident that he will help us grow even faster.

A brief background:
Moha is 20 years and he lives in Gothenburg.
Moha studied computer science and he have always loved to work with programming, a passion he now will work with on full time. Below you can see Mohas skills in more detail:

Apache, IIS, MySQL, Linux and all Window applications. 

Programming: PHP, AJAX, CSS, XHTML, DHTML, HTML, HTML5, Java-script, SQL and XML.

We welcome Moha to the BeconfiDent family and wish you all the best!