BeconfiDent wins Best In Test!

We are extremely proud to have won Best In Test in Norwegians online lifestyle magazine The prestigious round up of all that’s available out there in terms of teeth whitening products. They also concluded that BeconfiDent’s products are the only option if you want to buy 100% legal teeth whitening. Please read more here

Scandinavian jackpot – BeconfiDent enters Finland

Group BeconfiDent Europe AB is excited to announce the launch of our latest e-commerce website, next country to offer BeconfiDent products are Finland and it’s done via the newly established subsidiary BeconfiDent O.Y. The website goes live in june and it is located at the address:

The website will welcome visitors with a clean and uncluttered Scandinavian design. Our mission is still to provide our customers with the best products in oral hygiene.

We wish our Finnish partners all success!

Welcome BeconfiDent Portugal

We warmly welcome BeconfiDent Portugal to the wonderful world of e-commerce.
Portuguese is one of the major languages of the world (the sixth most spoken language worldwide), spoken by about 200 million people on four continents.

The new website will now allow customers to purchase state of the art oral health products 24/7. The online store offers a great assortment of teeth whitening and other dental hygiene products. Regardless what you are looking for it can all be done securely through the new website.

By launching a new e-commerce website we are covering a huge market and the potential is growing for every year.

Bem-vindo Team Portugal!

Fluoride Reduces The Ability Of Decay-Causing Bacteria To Stick

In an advance toward solving a 50-year-old mystery, scientists are reporting new evidence on how the fluoride in drinking water, toothpastes, mouth rinses and other oral-care products prevents tooth decay. Their report appears in the ACS journalLangumir.

Karin Jacobs and colleagues explain that despite a half-century of scientific research, controversy still exists over exactly how fluoride compounds reduce the risk of tooth decay. That research established long ago that fluoride helps to harden the enamel coating that protects teeth from the acid produced by decay-causing bacteria. Newer studies already found that fluoride penetrates into and hardens a much thinner layer of enamel than previously believed, lending credence to other theories about how fluoride works.

The report describes new evidence that fluoride also works by impacting the adhesion force of bacteria that stick to the teeth and produce the acid that causes cavities. The experiments – performed on artificial teeth (hydroxyapatite pellets) to enable high-precision analysis techniques – revealed that fluoride reduces the ability of decay-causing bacteria to stick, so that also on teeth, it is easier to wash away the bacteria by saliva, brushing and other activity.

Gingivitis is a condition of the gums that is caused by poor dental hygiene

Gingivitis means inflammation of the gums (gingiva). It commonly occurs because of films of bacteria that accumulate on the teeth – plaque; this type is called plaque-induced gingivitis.Gingivitis is a non-destructive type of periodontal disease. If left untreated, gingivitis can progress toperiodontitis, which is more serious and can eventually lead to loss of teeth.

A patient with gingivitis will have red and puffy gums, and they will most likely bleed when they brush their teeth. Generally, gingivitis resolves with good oral hygiene – longer and more frequent brushing, as well as flossing. Some people find that using an antiseptic mouthwash, alongside proper tooth brushing and flossing also helps.

In mild cases of gingivitis, patients may not even know they have it, because symptoms are mild. However, the condition should be taken seriously and addressed immediately.

New swedish study shows correlation between gum disease & heart disease

There’s more evidence of the health problems that stem from poor oral health. This is one of the reasons why BeconfiDent focus on Oral health care.

A new study by researchers at the Swedish college Uppsala University found that tooth loss and gum disease raise the risk of heart disease and diabetes. The research team determined that missing teeth increased the enzyme levels of a specific enzyme. It was also discovered that this enzyme raised the risk of inflammation and hardening in the arteries.

The risk increased for every missing tooth. There were even new risk factors added, including high blood pressure, bad cholesterol and the circumference of the waist. The people with fewer teeth were also at an increased risk of suffering from diabetes. Each missing tooth made the person 11 percent more likely to develop diabetes.

Despite the many recent studies that have linked heart health and overall health, there isn’t much data from patients diagnosed with heart problems and how gum disease impacted them before their heart problems.

The best way to avoid any possible health effects from poor oral health is to floss once a day and to use your toothbrush twice a day and of course; visit the dentist on a regular basis.

The Importance of Brushing – BeconfiDents best tips for a clean and happy mouth

Brushing your teeth is an important part of your oral hygiene routine. For a healthy mouth and smile BeconfiDent recommends you:

  • Brush your teeth twice a day with a soft-bristled brush. The size and shape of your brush should fit your mouth allowing you to reach all areas easily.
  • Replace your toothbrush every three or four months, or sooner if the bristles are frayed. A worn toothbrush won’t do a good job of cleaning your teeth.
  • Make sure to use an approved fluoride toothpaste.

The proper brushing technique is to:

  • Place your toothbrush at a 45-degree angle to the gums.
  • Move the brush back and forth gently in short (tooth-wide) strokes.
  • Brush the outer surfaces, the inner surfaces, and the chewing surfaces of the teeth.
  • To clean the inside surfaces of the front teeth, tilt the brush vertically and make several up-and-down strokes.
  • Brush your tongue to remove bacteria and keep your breath fresh.

Of course, brushing your teeth is only a part of a complete oral care routine. You should also make sure to:

  • Clean between teeth daily with floss or an interdental cleaner. Tooth decay-causing bacteria still linger between teeth where toothbrush bristles can’t reach. This helps remove plaque and food particles from between the teeth and under the gum line.
  • Eat a balanced diet and limit between-meal snacks.
  • Visit your dentist regularly for professional cleanings and oral exams.


Thanks to all customers and future customers who visited our booth to learn more about BeconfiDent’s products and business model.  We are very happy and pleased with the strong interest in BeconfiDent’s non peroxide teeth whitening and oral health systems.


BeconfiDent stand is soon ready for business

BeconfiDent stand is ready for business at the Beauty exibition in Dusseldorf Germany.


BeconfiDent is going retail

BeconfiDent Group is continuing to invest. Here is our latest advertisement being published in various fashion and lifestyle magazines.

Advertisement Europe 2013

Now we welcome the United Kingdom to beconfiDent – Welcome UK!

After six months of intensive work, beconfiDent UK has successfully launched its new website for the UK market. The UK team has done a fantastic job to prepare and to make sure that every customer in UK will be a satisfied customer.

“This is the biggest major investment for Group BeconfiDent Europe AB in digital channels and we will continue to develop our presence on the web. Simplicity form the cornerstones of our overall digital strategy and we wanted our new website to reflect what we are” says Johan Ling-Vannerus, Head of New Market at Group BeconfiDent Europe AB.

Innovation in new and smart oral health product development has been the foundation of the company’s steady growth and success. To learn more about top quality oral care products please visit

Come and make business with BeconfiDent® at BEAUTY Expo in DÜSSELDORF

The Leading International Trade Fair for Cosmetics and Spa from 15 – 17 March 2013
Group BeconfiDent® Europe will have a booth at the BEAUTY Expo in Düsseldorf.

BeconfiDent®will be attending its first BEAUTY Expo and we’re excited to meet our customers and new partners. Our exciting range of products are available online across Europe and now we are seeking partners for the retail expansion.

The BEAUTY Expo International Trade Fair and Conference, 15 – 17 March 2013, is the premier platform for beauty  trading and new technologies – a meeting point for learning, sharing experience and knowledge, as well as business matching opportunities for entreprenuers. We would like to invite you to meet with us in hall 10 to see how we can shape up your online and retail business!

If you are interested to schedule a meeting, please contact us at:

BeconfiDent goes France

We are delighted to announce the launch of our new French website. The new website supports the absolute commitment BeconfiDent has to providing state-of-the-art oral health products and a world class service service to the french market. As part of the increased globalisation of the BeconfiDent brand the launch of new markets will follow close behind.
“We are enormously proud of our recent growth and this launch will support the efforts of our teams in Europe as they continue to build on our success.” says Mr Johan Ling-Vannerus, head of New Markets.

Please visit for more information.

Mr Antoine Chantrenne, BeconfiDents director in France, leads our new office in Paris and can be contacted on:

beconfiDent france s.a.r.l
16 Avenue Paul Doumer
Office: + 33 1 48 89 46 70
Mr Antoine Chantrenne Mobile: + 33 6 08 56 39 08

The BeconfiDent Europe growth conference was successfully kicked off

During a 3 day session in Helsingborg Sweden on november 29th to december 2012 the 2nd European BeconfiDent Conference welcomed 20 participants from 10 countries. Key themes were to discuss best practise and business models, both online and retail. 

All partners were gathered at the conference to discuss methods, project routines, online marketing and visionary outlooks of dental health care products.

The BeconfiDent conference was hosted first time in Sweden. During 3 days partners from 10 countries all over the world came together to become inspired and get equipped with the latest insights about e-commerce. It was an ideal time to reinvent, redesign and rebuild existing e-commerce methods and knowledge.

BeconfiDent teeth whitening Conference 2012

Group BeconfiDent Europe AB launch the Dutch webshop

BeconfiDent continue to grow in Europe. With the recent launch of e-commerce and retail website entities covering Scandinavia, as well as Czech Republic, Group BeconfiDent Europe AB is pleased to introduce its most recent website to the world;

“Our goal from the start was to create a stable, scalable platform for continuous improvement of e-commerce” said Mattias Hultberg. “Our platform allows us to quickly move forward with web technology and e-commerce advances, including on-line training for partners and enhanced customer interaction.

As Holland has a well developed logistic infrastructure we see a huge potential in the retail market. Focus is now to build and support the dutch retail market as this will set the standard for our retail division in Europe.

BeconfiDent opens new subsidiaries in Scandinavia

BeconfiDent opened new Scandinavian subsidiaries, which will be the hub for expanding the Group’s activities in northern Europe. The Group’s subsidiaries in Scandinavia opened in October. Scandinavia with Sweden, Denmark, Norway  and Finland are dynamic markets with a large number of potential new consumers. We are proud to offer the products on and as of today and we continue to look for partners in Finland.

By opening these two new subsidiaries in Northern Europe, the BeconfiDent Group is reaffirming its confidence in the region’s growth potential. Through its mission to make oral beauty universal, the BeconfiDent Group is enabling access to quality products that meet all oral beauty health needs.

BeconfiDent has been operating in Sweden since end 2010, and its presence in the Northern Europe will now open up for the planned further expansion into Europe. Before mid 2013 the group will comprise totally nine subsidiaries in Europe.  All product developing is taking place in Sweden and with the Research and Innovation testing centre in USA.

Beauty in Scandinavia
Scandinavia has a great tradition of beauty practices: most women spend a lot of time on beauty, paying particular attention to a white and healthy smile. BeconfiDent will continue to develop product that will boost your confidence.

BeconfiDent launches a new advanced range of safe and comfortable peroxide free teeth whitening products

A new and advanced range of beconfiDent teeth whitening products are to be launched on the 30th October 2012 by beconfiDent across Europe. Not only are the products peroxide free, with the advanced gel formula, they are an effective, fast acting whitening process with a single treatment time of only 15 minutes. The new treatments are none abrasive, providing a comfortable, zero sensitivity whitening experience. The new beconfiDent range complies with the new EU Directive 76/768/EEC which will come into effect 1st November 2012.

All beconfiDent products, including the new peroxide free range are available in nine European countries. All locations and contact details can be found on our World Map. Retailers and pharmacies are welcome to contact us.


EU Directive Regarding Teeth Whitening Products starts 1 November across Europe – NEW!

The European Commission has set  a new Directive on teeth whitening products! The European Commission has voted for decision that tooth whitening products are classified as cosmetic products under Annex III, Part I of the Cosmetics Directive, 76/768/EEC and there fore there is a new regulation making sure that all tooth whitening products are safe for the user. Beconfident group has been working on the new teeth whitening products since 2011 and will launch them end of October to comply in full with the regulation. Upon advice from the European Scientific Committee on Consumer Safety, the following guidelines have been adopted by the Commission and are to be implemented into a new Directive to be transposed into national legislation by each of the EU member states within 12 months. Only teeth whitening products with less than 0.1% hydrogen peroxide may be sold on the open market in the European Union. Products containing between 0.1%-6% hydrogen peroxide content may only be sold to dentists, and only under the following conditions:

The first use of each cycle of the product must be completed by a dentist as a clinical examination, after which use may be continued by the patient. Use of these products by clients under 18 years of age is not permitted, even under supervision of a dentist.

All teeth whitening products with hydrogen peroxide levels higher than 6% are banned in the European Union from 2012-11-01

The new directive strengthens the Commission stance on Hydrogen Peroxide levels for the safety and health of all consumers in the European Union. Beconfident holds the EU certification for the cleaning and whitening foam products and are tested by UK STR / UL for Europe. We apply the strongest manufacturing techniques to assure the highest quality – all for the total customer satisfaction.

Better oral hygiene could lower pneumonia risk

Better oral hygiene could lower pneumonia risk

There may be another way to prevent pneumonia this time of year: brush your teeth.

New research from the Yale University School of Medicine discovered changes in mouth bacteria preceded the development of pneumonia in hospital patients. After studying 37 participants over the course of a month, Samit Joshi, M.D., leader of the study, concluded that changes in oral bacteria play some role in a person’s risk for developing pneumonia.

The research team discovered patients on ventilators who contracted pneumonia experienced a significant change in their oral bacteria prior to falling ill. While further research is required to definitively link oral bacteria with pneumonia, other studies have affiliated oral health with respiratory diseases.

“Our findings may improve the way we prevent pneumonia in the future by maintaining the bacteria that live within our mouths,” Dr. Joshi said.

Respiratory illnesses and oral health have been linked for years. Bacterial infections in the chest are believed to be caused by breathing droplets from the mouth and throat into the lungs. Studies have shown a higher pneumonia mortality rate from people who experience an above average amount of gum problems.

“Simply brushing your teeth two minutes twice a day using a fluoride toothpaste, cleaning in between teeth daily with interdental brushes or floss, cutting down on how often you have sugary foods and drinks, and visiting the dentist regularly, as often as recommended, will be a great starting point,” Dr. Joshi said.

Dr. Joshi presented the research at the Infectious Diseases Society of America annual meeting in October 2011.

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