Beconfident’s WhiteAmin® wins the Dental Innovation Prize

WhiteAmin® wins the yearly Dental care Innovation Prize in it’s category from the Swedish Newspaper Aftonbladet!

English translation: This year Dental product. “Beconfident® WhiteAmin® – Tooth paste with vitamins that is absorbed by the gum and quickly distributed in your body, 2 things at the same time – more products should be like this”

You can read the Swedish article here!Whiteamin

Beconfident Commercials and Tutorials

On the links below you will find our commercials and product tutorials we produced this summer. Enjoy!




Beconfident successfully took part at Kronans Apotek supplier fair

The 14th of October we exhibited our new products and skincare range for Kronans Apotek in Stockholm, Sweden. We had 600+ employees and people from Kronans who passed by our booth where we answered questions and debriefed about both our existing but also new range. Knowledge and education is key when working with offline partners. If their employees can answer questions from their customers they will be able to have a better turnover on the shelves.

Below are some pictures from the day. Big thank you to Kronan for organising yet again a great fair!




Beconfident exhibits in Stockholm at national pharmacy exhibition

We are currently in Stockholm exhibiting at the pharmacy fair in Kista. Please feel free to come and visit us in booth J:12!


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Dr. Martin Ginger leading expert in Teeth Whitening formulas

When it comes to Research & Development, Beconfident always pursues innovative and high-quality product development. We have since the start been working with Dr. Martin Ginger who is one independent expert who has dedicated his life to making these oral health products, and can answer any question in the industry.

This year he has also been hired by attorneys involved in important legal matters relating to the intellectual property of leading oral care companies, it cannot be disputed that Dr. Giniger has established himself as the world’s leading expert witness for the toothpaste and teeth whitening formulations industries.

Dr. Martin Giniger has been retained for more oral care products-related litigation than any other witness in the last four years. His services are provided equally to the Plaintiff and Defense for all matters, including those relating to toothpaste, teeth whitening and mouthwash formulations. He is the nation’s leading expert witness for all types of litigation, including intellectual property relating to toothpaste and teeth whitening products and dental injuries related to any type of dental malpractice. Dr. Giniger is also the only expert witness in the country with two doctorates and a specialty degree in oral medicine qualified to opine on the formulations of oral care products. Attorneys throughout the world count on Dr. Martin Giniger to inspect and report on his findings, and work with them through discovery, toward settlement or trial.

“I am extremely honored and truly grateful for the vote of confidence given to me by the world’s leaders in the oral care industry,” says Dr. Martin Giniger, President and CEO of Martin Giniger & Company. “It means a lot to me, and it inspires me to be even more relentless in delivering an unmatched service for those clients who have hired me.”


Beconfident Exhibits the new Acne – & Skincare assortment for the first time!

The launch will take place at the Swedish Pharmacy Exhibition in Stockholm between the 8-9th of September 2016 – It is the Nordic event for B2B meetings venue for people working with Pharmacies, Medicine and Health-Care.

This is a chance for Beconfident® to show the innovative range for the industry, make new contacts and build relations. We hope to contribute to the event by adding our fresh brand into the well-established pharmacy distribution channel, says board member and Dr. Hans Berglund.Picture1It is a milestone for us to be present to show and discuss our new Acne and Skincare products – we have worked 30 months to come to this point and our developer Professor Jan Wadstein has studied Acne since 1990 – so it is a lot of accumulated work which is behind our products on display says Beconfident partner Johan Ling-Vannerus.

We have a central location at the fair which we already booked and planned since 1 year ago – we are excited to go to this event and meet present customers to show the new products and of course to meet and make several new distribution agreements for the Beconfident dental and skincare ranges.

We also intend to pre-present our new TV commercials that are going to be showed during the autumn in the Nordic countries. To show fantastic products is one thing but we must also demonstrate that we are able to support our brand and drive traffic to Pharmacy stores all over the Nordic region. 2017 the plan is to also to expand into Continental Europe with our commercials.

Beconfident movie stars goes to Hollywood?


Beconfident Movie Team

We have just finished two fantastic film days with professionals to realize our first Beconfident TV commercials – All participants where super happy and felt that the production was well completed.

The heroes of the film and all crew match our best ideals – all participants were positive, kind, friendly and showed great respect to each other.

The movie theme – we will not disclose here – but as you know Beconfident  likes all types of individuals – no matter your personal views, your sexual interest, your political standpoints or religious background – we like and sympathize with all honest people and all who respect each other in this world. We believe in honesty and respect every day, in every moment always. These values we cannot negotiate.

The movies will be distributed through various TV channels and YouTube – and the movies and tutorials will take an important part in our marketing plan for the autumn. Here you see the Film team from MECS AB all the movie stars and representatives from Beconfident.

Beconfident best in test !

Beconfident Double Split

Beconfident is still best in test regarding teeth whitening ! A swedish beauty blog has made a review about our startkit, dual foam and whiteamin.

The conclusion? We get a 5 out of 5 ! 

Find the article in swedish below :

Beconfident commercial


Beconfident takes the next step in becoming even more viral !

We are currently working on a new video commercial that will be aired in Sweden and all around Europe. The production are held by Mecs that have a long experience in making creative commercials with feeling and style.

We will also be making some new media content for our products and the working mechanism behind them.

There are much to come on Beconfidents schedule! Stay tuned !

Beconfident Benelux is now live

For the past two months we’ve been working hard on launching our first bilingual website –!

Belgium is a country in the heart of Europe and Brussels is often adressed as the capital of Europe. This is what made the market of 11 million people the obvious next step for Beconfident to enter. Belgium is divided into two parts – Flanders and Wallonia. One part being dutch speaking and the other french speaking. This is of course a challenge when building a website but we believe it looks as good as any of our others.

Next site to be launched will most likely be Holland. They will both be managed through our daughter company Beconfident Benelux S.P.R.L. We can also announce that both of these countries have partnered up with Tradetracker and hope for a very successful relationship!

You can visit our Belgian website here:


The connection beween oral hygien and general health

dentists instruments

Oral health is essential to general health and well-being at every stage of life. A healthy mouth enhances social interaction and promotes self-esteem and feelings of well-being. It also serves as a window, reflecting the rest of the body, providing signs of general health disorders. For example, pale and bleeding gums can be a marker for blood disorders, bone loss in the lower jaw can be an early indicator of skeletal osteoporosis, and changes in tooth appearance can indicate bulimia or anorexia.

Oral conditions affects on overall health and disease. An infected gum may cause bacteria from the mouth to spread, causing infection in other part of the body when the immune system has been compromised by disease or medical treatments. Systemic conditions and their treatments are also known to impact on oral health ( reduced saliva flow, altered balance of oral microorganisms.) This can for example be seen in patients treated with antidepressants or sleeping pills.

Periodontal disease has been associated with a number om systemic conditions. Through the biological interactions between oral conditions such as periodontal disease and other medical conditions are still not fully understood, it is clear that major chronic diseases – namely cancer and heart disease- share common risk factors with oral disease. Recognition that oral health and general health are interlinked is essential for determining appropriate oral health care programmes and strategies at both individual and community care levels.

Original article: Dental Health Foundation


The beconfident working mechanism for safe teeth whitening

Working whitening mechanism


The Beconfident whitening effect comes partly from dissolution of stains on the surface of the tooth as well as oxidizing organic compounds causing discolorations deeper in the enamel and dentine.

The formulation consists of a combination of cleaning substances (surfactants, Surface Active Agents) and actively whitening free carbonates released from the gel ingredient 32% Sodium Bicarbonate. Contrary to whitening products containing Hydrogen Peroxide, that can cause irritation and pain, our active ingredients are gentle and free from any negative side effects.

The initial effect comes from the cleaning ingredients during the first two minutes of contact between the gel and the tooth surface. The surfactants lower the surface tension and binds chemically to the stains while lifting them away from the tooth. This process paves the way for the second phase and the temperature in the gel increases due to the body heat. The increased temperature together with the naturally occurring enzyme in the saliva – alkaline phosphatase – splits the Sodium Bicarbonate and forms free carbonates. The free carbonates oxidizes – dissolves – the organic discolorations within the enamel and dentine.

These processes in combination are patented (US 8580232 B2) and the reason behind Beconfidents unique whitening effect.

The same working mechanism can be found in the following products in the Beconfident Whitening System. The products also contain 0,05% Sodium Fluoride in order to remineralize the enamel.

1. Teeth Whitening Start Kit
2. Teeth Whitening Refill
3. Teeth Whitening Touch up cleaning pen

In the Beconfident Dual Boost Whitening Gel the first phase has a stronger cleaning action through Sodium Coco Sulphate. This ingredient can also be found in Beconfident Dual Foam.

Working mechanism for Acne & Skin Care System

Working mechanism Acne Products

The Beconfident Acne System attacks the acne problem in two ways. First of all through the reduction of the common acne bacteria Propionebacterium acne and Staphylococcus aureus. Secondly by building the strength and elasticity of the skin, which helps to prevent but also relieve symptoms of any future active acne. Unlike most methods on the market that contain salicylic acid, Beconfidents products act with ingredients that will not dry out the skin or give other uncomfortable side effects.

Both Acne Prepare and Acne Reduce contain substances extracted from Bovine Colostrum – Natural raw milk. Prepare includes lactoperoxidase which is an enzyme with very strong antibacterial properties. This enzyme effectively reduces the acne bacteria. These bacteria are normally found on the skin but effectively reducing them will minimize the symptoms of acne. Acne Reduce contains large amounts of IgG (immunoglobolin G) which is also extracted from colostrum and will together with conjugated vitamin A improve skin quality. IgG has an anti-bacterial effect and helps to balance the skin’s bacterial flora.

Collagen helps to build the skin’s thickness and elasticity, but when the degradation of collagen is greater than the production the skin will become thinner and more sensitive. Conjugated Vitamin A in Acne Reduce has a very good ability to penetrate the skin cells and also promote the growth of collagen but also reduce its degradation. The improved quality of the skin effectively contributes to the long-term resilience to new acne attacks.

In an active acne phase Acne Prepare + Acne Reduce work in parallel to relieve symptoms in the short term and strengthen the skin’s own resistance in the long term. When the active phase subsides and there are clear signs of improvement, usually after 4-6 weeks, we recommend continued use of only Acne Reduce. At the next active phase combine again the two formulations as directed. It is important to complete the full course of treatment for 4-6 weeks for best long term results


Summary of Clinical Study for Acne – Bonde

20 patients, 7 men and 13 women, with an average age of 22,2 year followed a treatment for 3 weeks; 15 of these continued the treatment for an additional 3 weeks. Papulae, postules and cysts in the face was measured before and after 3 and 6 weeks of treatment. The face was cleansed using a mild neutral wash, after which FInito B with IgG was applied. This was repeated twice per day, morning and evening.

The total amount of Papulae was reduced from 328 to 235 (3 weeks) and to 121 (6 weeks); amount of postules reduced from 48 to 21 (3 weeks) and 11 (6 weeks); cysts from 1 to 0 (3 and 6 weeks). These differences were statistically significant. An interesting finding during the treatment period was that new papulae/postulae that appeared during this time were significantly fewer and milder. They also disappeared quicker. No side-effects were noticed except for a slight redness during the first days of treatment.

Beconfident Skin Care mechanisms – Better than you ever can expect.

sandbildBeconfident Cleanser Antioxidant

Beconfidents Antioxidant Cleanser is a gentle, low foaming gel cleanser that removes dirt and impurities without drying out or straining the skin. It contains organic witch hazel water and Aloe Vera that works soothing and moisturizing. Both are ingredients that have great advantages on sensitive skin and especially Aloe Vera which is very good if you have damaged skin from ultraviolet radiation. Cleanser

Antioxidants also has organic green tea extracts containing EGCG (Polyphenol Epigallocatechin-3 gallate) which reduces swelling, redness and the breakdown of collagen.

Beconfident Revitalizing Boost Serum

Revitalizing Boost Serum contains 1.68% Hylasome® EC 10 which is a non-animal hyaluronic acid that binds water 50 times more than ordinary hyaluronic acid and is 5 times more moisturizing after 24 hours. It also contains Panthenol, which in contact with skin transforms into pantothenic acid (vitamin B5). Pantothenic acid works moisturizing by adding water to the cells in on a deeper level in the skin. Clinical research has also shown that it is not only hydrating, but has an anti-inflammatory function and can relieve itching and help to soothe a dry and irritated skin.

Just as Cleanser Antioxidant, Revitalizing Boost Serum also contains organic green tea extract but also Superox-C that is derived from Kadadu plum is known as a super fruit. Superox-C helps to reduce fine lines, wrinkles and even out the skin tone thanks to the very high content of vitamin C.

 Beconfident Stay Fresh Day Cream

Beconfident Stay Fresh Day Cream is a moisturizing day cream to be used after our Revitalising Boost Serum. Stay Fresh contains 4% Betaine that moisturizes the skin, making it stronger and more elastic and has anti-inflammatory effect. It also contains organic coconut and sunflower oil that naturally moisturizes the skin. Stay Fresh also contains conjugated vitamin A (Retinyl Palmitate) that improves the quality of the skin by stimulating production of collagen.

Beconfident Hyaluronic Anti-Ageing Cream

Our Hyaluronic Anti-Ageing Cream contains Hylasome® EC 10 which is a non-animal hyaluronic acid that binds water 50 times more than ordinary hyaluronic acid and is 5 times more moisturizing after 24 hours. Hyaluronic Anti-Ageing Cream contains caprylic / capric triglyceride derived from coconut oil and glycerin. These are softening and great repairing active ingredients. It has a mixture of fatty acids, which repairs the surface of the skin and prevents moisture loss as caprylic / capric triglyceride’s main task is to moisturize and “fill out” the skin. Just like all the other Beconfident skin care products it also contains organic green tea extract.

Beconfident launches new packaging

We have been working on these new packages for over a year and finally they are finished and ready to be shipped out to customers and partners!

IMG_5388 IMG_5392 Premium Kit Teeth Whitening IMG_5383 Acne Reduce Cleanser Antioxidant IMG_5386 IMG_5379

A new trademark

WhiteAmin logo (CMYK)

Beconfident is delighted to announce our latest trademark; WhiteAmin®. The registration of the WhiteAmin® trademark is part of our longterm goal to offer a genuine and unified brand strategy.

WhiteAmin® is Beconfidents own developed toothpaste. But it’s just not an ordinary toothpaste. WhiteAmin® is unique as it gently whitens and at the same time gives you a boost of vitamins. WhiteAmin® contains vitamin A, B6, C, and E. Now thats a unique toothpaste. Interested? Buy it here.


Beconfident presents two unique apps – the selfie just got a new meaning

Beconfident presents two unique apps to support you to get a better result of your whitening or Acne treatment – Beconfident Dental app and Beconfident Acne app.

With the Beconfident Dental and Acne App you can do the following:

  • Follow the result of your treatment
  • Get personal tips about issues related to a white smile and healthy skin
  • Get general information about whitening, acne and acne treatment
  • Get information about products and opportunity to order online

How it works

The purpose of the app is to support the user during his/her dental or skin treatment. All treatment takes time and the app will support and motivate the customer to complete the treatment as recommended. With Beconfident Apps the user can take a selfie and make a self-assessment of the whiteness and skin status. The selfie and a calculated value (dental & acne score), based on the self-assessment, are stored by the App. Our App will present previous selfies and dental & acne scores to make it possible for the user to follow the result of the treatment.

In Messagesthe user gets general information about dental & skin progress and personal information related to the profile data entered by the user. In Information the user will get information about dental & acne treatment in general. In Products the Beconfident Dental & Acne products are presented as well as other Beconfident skin care products with an opportunity to order online.

Unique Competitive Advantages

  • The only “self-treatment” support app in this field
  • Designed to increase treatment compliance
  • Selfies and self-assessment score indicates improvement progress
  • Provide guidance during the treatment

Skarmavbild 2015-11-02

Beconfident® updates Dental packaging

As a natural upgrade, Beconfident has decided to update the packaging of many dental products. Earlier, products such as Whiteamin, Tooth Gloss and Stay White has had only primary packaging

This has now been changed and they will come in a eight-language box with printed instructions and a operating manual. This will help Beconfident enter with these unique products to pharmacy chains around the globe. We have developed both the primary packaging (bottle/Tubes) and secondary packaging ( box/ displays) with a number of specific criteria in mind:

The Beconfident design is developed together with retail specialists to combine elements such as hygienic and consumer friendly packaging, environmental materials, clear brand design and last but not least a consumer friendly pack With easy to find all necessary information.

The bottles of these products have also been updated and will now have a cleaner, whiter look than before and will look united with the skincare range on the shelves. Please have a look on the new packaging style here:

Premium-kit_MR_EU NORTH_PACK_all


Beconfident® enters the skincare market – First market rolled out is the home country Sweden

Since 2 years back, Beconfident Group has been working on a new category project to focus on the development of worlds best skincare products. The company Beconfident Skin Care AB was founded together renowned Doctors Jan Wadstein and Olof Jarlman. Mårten Rignell & Tord Wingren. They have been researching for the past two decades at Lund University and specialized on acne prone skin.


Pre-Launch working session between Group Beconfident Europe AB and Beconfident Skincare AB


The Beconfident team from left to right: Founder and CEO Mattias Hultberg, Investor and board member Mats Dörring, Board member and Dr. Hans Berglund, NMD & Partner Johan Ling-Vannerus, Partner Tord Wingren, Partner Mårten Rignell and Dr. Olof Jarlman. Missing on the picture Professor Jan Wadstein and Beconfident Project leader Tiffany Ling-Vannerus.

Beconfident is the company that will launch these products to help young people reduce their signs of acne and to become more confident. For best product performance and customer satisfaction the company has developed application Apps. The intelligent Beconfident App is providing instant advice for dosage and application to achieve best final result. Available at App store and Google play.


Part of skincare range with best quality ingredients ever.

The Beconfident range of mouth guards has helped many who suffers from teeth grinding or TMJ.

TMJ stands for the temporomandibular joint, which describes the two joints near the front of your ears where the upper and lower jaws connect. Damage occurs to the TMJ when the disc in the joint, the cushioning cartilage, slips out of position.
This will often cause pain, jaw locking or a clicking/grating noise when you open and close your mouth. It may even change the way your teeth bite together.

TMJ damage may be the result of clenching your jaw excessively or grinding your teeth (usually at night), or may be a consequence of breathing disturbances, night time disordered breathing or sleep apnoea. TMJ damage can also be caused by injuries to the head and neck region or arthritis. There is help, learn more about our mouth guards on our local websites.

Simple things are beautiful.

Simple and Pure. The branding change coincides with Beconfident’s new direction to focus not only on oral health and beauty but more on well being – with means; Your confidence.


The new Beconfident symbol represents of course quality, innovation & simplicity but even more the positive and transformative change that wellness can have on a person’s life.

The new brand mark signals a clear purpose for our symbol and it will be a badge for those who pursue a fuller life through wellness cause we believe that this is the very foundation to give you confidence. A happy smile, a healthy skin and a kept promise is worth it all – Beconfident.

Beconfident and confidence

BeconfiDent loves confidence. It’s what we do. BeconfiDent also loves dental products and guess what.. the we also love skin care products, heres why:

Feeling confident in your skin is the single most important thing that women and men want from skincare products. Radiating beauty is mostly about taking care of yourself and seeing yourself in a positive light. It’s about growing to trust yourself. Confident people are beautiful. They are not seeking affirmations from someone else because they already know they are beautiful. Confidence is about trusting your instincts about what’s right for you. Learn to trust yourself and you will feel more fulfilled and what’s more – you will be beautiful.

Radiating beauty is about how you treat and take care of yourself. It’s about seeing yourself in a positive light. Be confiDent!

BeconfiDent is pleased to strengthen its cooperation together with MASQ

BeconfiDent and MASQ presented our product range to over 200 invited guests at the popular event.  Among the attendees were some of the largest pharmacy chains in Norway. This is one of the necessary steps to grow our Retail division in Norway.


”We needed to strengthen our distribution in Norway, and MASQ was the obvious partner for us to choose for many reasons. First of all the company has an ambitious and determined strategy in the pharmacy business area, emphasized by their recent acquisitions and recruiting of specialists. MASQ also understands the importance of EU product approvals and they know how to support the customers in the absolute best way,” says Johan Ling-Vannerus, New Market Director at BeconfiDent.

A well proven strategy in Sweden and other European countries shows the importance of being present in high quality retail channels. A strategic alliance with Pharmacy distributors in Europe is key to growth and we will continue in this successful direction. We believe pharmacies are a vital link to be in direct contact with high quality customers.

BeconfiDent proudly presents it’s first TV/Stream commercial

BeconfiDent proudly presents it’s first TV/Stream commercial made specifically for the digital broadcast of the Lets Dance show, a move that underscores how we are aiming to reach our customers who don’t watch traditional TV.

The Lets Dance is a critical night for marketers because it can attract a massive TV audience at a time when TV viewership is generally fragmenting. Marketers are increasingly interested in targeting viewers who stream programming on digital platforms rather than watching on a TV set.


The ad will be live from today and during 3 weeks, click here to watch it